Breast cancer is one of the most common types of cancer all over the world. It develops from the breast tissue of the body. Though it is curable if diagnosed in the initial stage but it is always beneficial to be aware about any life taking disease and breast cancer is no exception. In this regard October is considered to be the month to spread awareness about the breast cancer all over the world. Therefore many breast cancer awareness month products are introduced in this month to make people understand the risk and gain knowledge about the precautions that can be taken to avoid this disease. One of the products to endorse this noble cause is the color ‘pink' which is taken as an official color for this project.

In the month of October it becomes a general duty to take a personal initiative to spread awareness about this cause. Many companies make their product in pink color to make people remind about breast cancer. Especially most of the kitchen appliances come in pink color. Ye brand known as kitchenaid introduced a stand mixer in pink color which became very popular among the housewives. Kitchenaid also made a compulsion for them to contribute $50 from every breast cancer awareness month products they sell to a society which works towards this project. Model homes and books of cooking also come in pink color during the month of October which is also a contribution to this awareness program.

The best thing about this program is that now after so much of effort is put in to promote this awareness program. Now the hardwork has started showing results as people show keen interest in buying breast cancer awareness month product during October. The government started initiative has been welcomed and accepted by the society in masses. Some of the other products in this category are ice cream maker of pink color, dishes of pink color.

The hotels, restaurants and discothèques also promote this program by coming up with dishes and drinks of different names with the word pink attached to them. This awareness program has helped many women in knowing about the consequences of breast cancer as due to this program people especially women are taking keen interest in reading, attending seminars and listening about this disease.