Charms are used to create awareness for a noble cause. The month of October is the breast cancer awareness month and pink ribbons and other jewelry made in pink are used as Breast Cancer Awareness Charms.

A portion of the Breast cancer Awareness charms sales proceedings is donated as breast cancer charity. The people suffering from cancer undergo a lot of pain and fear. Pink color stands for hope and strength to fight against breast cancer. From the year 1991 pink ribbon became the breast cancer awareness charm. The idea of distributing pink ribbons to all the participants in The New York City Race For The cure was first formulated by Susan G. Komen Breast Care foundation. 

Breast care Awareness Charms are available in the forms of pink rubber bracelet bands, pink ribbon wrist bands, pink cuff bracelets, pendants, watches, earrings, and many other jewelry. You can also get purses, bags etc. with pink ribbon imprinted on it. Your pets can also have collars with this breast cancer awareness ribbon. Uniforms of the employees of a company can be embroidered or printed with breast cancer awareness ribbon. The ribbon can be attached to keys as key chain.

They are worn to show the support to people whose lives have been touched by the disease. The more it is worn the more the public are aware of the disease. Breast cancer awareness charms reminds one to have a mammogram and other screening and check ups. There are two main reasons for the Breast cancer Awareness charms. One of them is the people show interest in the subject out of curiosity. The other is the portion of the proceeds goes towards breast cancer programs.

The main criticism about Breast Car Awareness charms is that though a lot of people buy out of genuine concern some buy them because they are pressurized. More over many cosmetic companies and other companies organize pink parties or related programs just to promote their products. What was originally supposed to create awareness and a symbol of caring has become an exercise of commercialization. Another criticism is that it creates fear in the minds of people who do not have this disease. Some feel instead of creating fear more importance should be given to advertising the importance of early diagnosis and that they are curable and facts like deaths from breast cancers is on a decline. This is the real awareness of the disease.